KBA · Branding agency · Seoul
Strategy, identity and content for founders, cafés and consumer brands — led by 10+ years of brand management at global brands in the US and Europe.
Grow your personal, professional or product brand with us.
Founder's background
Brand identity · French-inspired skincare
French-inspired skincare with a clean, elegant system.
Brand identity · Smart kids toys & DIY kits
From positioning to visual identity for a new brand.
Brand identity · Premium childrenswear
A premium childrenswear brand with a calm, tactile identity.
Brand identity · Interior design bureau
An identity for an interior bureau that lets the work speak.
Market and audience research, positioning, naming, messaging.
Logo, typography, color, brand guidelines, packaging and print.
Instagram/Reels visual systems, templates, content strategy, AI-assisted production.
Adapting a brand for a new market: audience insight, positioning, local content.
Clarity
strategy
We start from the market and the customer, the way global brands do.
Magic
creativity
A distinctive identity people remember.
Tech
AI
Faster content production and our own tools.
“Freedom to be a brand.”
Founder
Founder & CEO
10+ years of brand management for global consumer brands at Fortune 500 companies, including Knorr, Durex and Air Wick, across Europe and the US — building growth strategies, new products and campaigns for brands with up to $500M in revenue. Now in Seoul, I bring that experience to founders and growing brands, with a more human, hands-on approach. My passion is visual storytelling, photography and typography, grounded in deep market and audience analysis — that mix is where the design comes from.
Book a 30-min brand call
KBA Academy · AI content platform (beta)
We're building an AI platform that finds Reels that already work, explains why, and adapts them to your brand: script, shot list and what to film.
Send us your brand and we'll tell you what to fix first.
Need a brand?
Start a project →Creating content yourself?
Try the AI platform →