Brand identity · Premium childrenswear
The brief
Chepe is a premium childrenswear brand redefining the visual language of clothing for newborns and children. It was built around a simple but powerful belief: from the very first years of life, colour, texture, materials, and visual environment shape a child's perception of beauty.
Chepe takes inspiration from the world of luxury fashion, interior design, and art direction — combining softness and warmth with maturity, restraint, and timeless elegance.
Visual identity
The logo combines soft rounded forms with elegant serif typography to balance warmth and sophistication. The handwritten character of the initial 'C' introduces an artistic, human touch.
The monogram combines handwritten 'C' letterforms into a soft symmetrical emblem within a circle — evoking comfort, protection, and intimacy, subtly referencing the baby envelope: the brand's first and most iconic product.
Brand collateral
“Children's aesthetics should not be underestimated. From the very first years of life, colour, texture, and visual environment shape a child's perception of beauty and artistic sensitivity.”
Digital presence
