Brand identity · French-inspired skincare
The brief
Evora is French-inspired skincare for timeless confidence. Created for women 50+, Evora redefines skincare as a moment of indulgence — where care becomes a ritual, and beauty becomes a feeling.
Designed for a discerning audience, the brand goes beyond functionality to deliver emotional value: confidence, ease, and the freedom to simply be. At the heart is its hero product — 100% natural botanical oil, crafted to deeply nourish, restore, and illuminate mature skin.
Visual identity
The logotype is built on a deliberate contrast between structure and softness. The first part features clean, straight letterforms — precise and firm, symbolising visible concerns of the skin: lines, dryness, and loss of elasticity.
It then transitions into a softer, italicised expression, introducing movement, fluidity, and ease — a metaphor for the skincare journey itself.
Art direction
The visual language introduces botanical elements in a subtle, refined way through silhouettes rather than direct representation. Soft, diffused lighting casts delicate botanical silhouettes across the product and background, creating a sense of depth, calm, and quiet luxury.
Packaging
“Botanicals body oil with 100% natural ingredients. Care that becomes confidence.”
Campaign photography
Brand in the wild
The brand launched at evorabody.com — the identity translated directly into the e-commerce experience. Warm gold tones, the mixed serif-italic wordmark, and the botanical visual language carried seamlessly from the brand guidelines to the live site.
